5 Types of Bad Backlinks You Don’t Want
Backlinks refer to URL links from other websites that point back to your website. Yes, it’s all in the name. They are links back to your website. Backlinks are an important component of a successful SEO strategy. Nurturing a network of backlinks from various sources can improve your site’s relevancy and reputation with search engines. However, not every backlink is equal. Some can drive major traffic and improve your SEO. Others reflect negatively on your site. Luckily, there are ways to find those bad backlinks and clean up your link profile so your overall optimization improves and users can find your site. Good Vs. Bad Backlinks and Why It Matters In the epic struggle between good backlinks and bad backlinks, the source matters . That’s really what it comes down to when determining whether a link is good or bad. Let’s take a few steps back and talk about why search engines care in the first place. Why do they give merit to the sources of some backlinks while dinging others? It ...